As in today’s world, trend towards mobile and other
gadgets have increased, it has really become important for companies to build
up mobile websites. Businesses those who do not make optimized mobile sites may
decline in the near future. Large percentage of business traffic access comes
from mobile devices and other smart devices. Not only to satisfying user may
result in both declining sales and brand credibility.
There are two options for the businesses to make
mobile presence for their audience. First, they can create mobile presence by
offering responsive websites. Second, you can look into for a mobile app
designs in order to create a mobile app for users to interact through.
Mobile Websites
Optimized mobile websites are of great significance
to the business and may act as brand equity to the business. Or say, it is
asset of the brand as it provides all important information when users use
mobile devices. But on the other hand, mobile websites lack behind on some
points.
Users need to use mobile devices to go through the
various steps of bringing up the browser and spending time to navigate to a
website to get the all important information. So, this is a major drawback for
mobile websites that to convey the whole information regarding site to the user
it involves time consuming steps and are forced to go through. Two actions are
involved to get mobile version of a website, i.e. opening the browser and
navigating home page.
Secondly, mobile websites do not provide uniqueness
and creativity. We know that there is large audience or masses of the users who
uses mobile devices. In order to provide engaging experience to the traffic,
businesses need to create brand on mobile and making mobile websites is not
good enough. You can search online mobile app development services, which provides innovative web
solutions for smartphones.
Benefits of mobile apps
When the drawbacks of mobile websites start
affecting the business sales and brand credibility, then it is time to think of
about the mobile apps. This helps business to engage or interact with their
users outside of their mobile browsers due to their location directly on the
user’s phone. Mobile apps also help the businesses to win the user trust which
mobile websites could never have attained. This is possible for mobile apps by
building the brand recognition on new platforms like android devices and iOS.
Right time to get mobile app is when mobile sites do not give profits. Now
question arises “how creative the app will be” and “what will be the return on
investment”? The right answer is to create a unique app as per the user’s
requirement and this will only let the business to earn return on investment. Unless
and until it does not satisfy audience, it is not worth app and no matter how
much time was spent on it.
Another important aspect to be considered is to look
after what is the ultimate goal behind building the mobile app- whether it is
to get return or increase sales or want your app to become asset or a brand in
market that would let you earn a lot. Business should be very much clear about
its goals to get success.
